Website Reviews
A 10-Point Website Review Checklist for Small Businesses
Use this practical website review checklist to find content, SEO, mobile, speed, and enquiry problems before planning a rebuild.
Start with the first impression
Open the homepage and ask what the business does, who it helps, where it works, and what the visitor should do next. If those answers are not obvious within a few seconds, the site is making people work too hard.
The first review pass should be simple and human. Before looking at tools or metrics, check whether a real customer would understand the offer.
Check the key pages
Review the homepage, main service pages, about page, contact page, and any pricing or review page. Each page should have one clear job and a next step.
Look for missing details: service area, examples of work, process, expected timeline, common questions, and what happens after someone submits an enquiry.
Test mobile, speed, and forms
Most small business visitors will check the site on a phone. Buttons should be easy to tap, text should not overflow, and the contact form should work without zooming or frustration.
Also test the enquiry flow. Submit the form, check the confirmation message, and make sure the email notification reaches the right inbox.
Review SEO basics
Every important page should have a unique title, clear meta description, one main heading, sensible subheadings, internal links, and indexable content. The sitemap and robots settings should not block important pages.
A review is not only about finding problems. It should also rank issues by business impact so the next step is clear.